THE PROBLEM

Brand Trust for TikTok still needed some work to be done. The brand needed to create positive behavior towards the platform by helping people control the safety of the content, the user-time spent watching the content, and customization of content to suit their needs. However, these were new features that users barely knew about.

THE SOLUTION

Demonstrate how TikTok can help you have the Right Joy by activating the Digital Wellbeing features by extending the Joy in TikTok Campaign to the Right Joy.