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Ramadan has always been a time of joy, reflection, and togetherness. However, in 2025, economic pressures and the shrinking middle class in Indonesia are reshaping how people experience their Ramadan rituals.
This whitepaper provides an in-depth look into shifting consumer behaviors, highlighting emerging trends such as frugal spending, increased reliance on local brands, and innovative ways consumers are making the most of the festive season.
These insights offer valuable guidance for brands to adapt their strategies and stay relevant during Ramadan.
WHITE PAPER RAMADAN 2026
Ramadan 2026 marks a significant shift in Indonesia’s consumer mindset. While economic pressure remains, the narrative is no longer about survival, it is about choosing with intention.
Consumers are spending more selectively, favoring brands that demonstrate empathy, transparency, and meaningful value. Trust has become the primary currency, and dignity is now a priority.
This white paper explores how Indonesia is moving from Resilience to Revival — and what this shift means for brands navigating the upcoming Ramadan season
From Resilience to Revival
Join the interstellar adventure and witness the magic unfold!
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