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From Resilience to Revival

WHITEPAPER RAMADAN 2026

Ramadan 2026 marks a significant shift in Indonesia’s consumer mindset. While economic pressure remains, the narrative is no longer about survival, it is about choosing with intention.

Consumers are spending more selectively, favoring brands that demonstrate empathy, transparency, and meaningful value. Trust has become the primary currency, and dignity is now a priority.

This white paper explores how Indonesia is moving from Resilience to Revival and what this shift means for brands navigating the upcoming Ramadan season.

Join the interstellar adventure and witness the magic unfold!

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