Mastercard partnered with MRT Jakarta to transform Senayan station using Sonic branding and immersive visuals, enhancing commuter engagement and reinforcing its "Priceless" brand positioning.
AIA Indonesia collaborated with Coldplay to promote reforestation in Kalimantan, linking insurance sales to sustainability efforts and boosting brand awareness through multi-channel engagement.
Amar Bank and Moonfolks revolutionize bank security with face ID recognition, using a creative campaign featuring a safe box landmark in Jakarta to showcase their advanced technology and commitment to trust.
Tunaiku's "Pinyaman" campaign redefines online loans by prioritizing security and comfort, offering borrowers a safe and stress-free financial experience with a focus on trust and privacy.
Permata Bank's Mother's Day tribute honors the resilience and love of mothers, touching hearts across Indonesia with a powerful message of appreciation and emotional storytelling.
Betadine's #JanganBerhenti campaign inspires resilience, encouraging individuals to keep moving forward despite setbacks. With trusted wound care protection, you can chase your goals without hesitation.
Amar Bank's #AmanDenganAmar campaign leveraged the 2024 election season with "Bang Amar," a fictional candidate promoting financial security, resulting in increased app downloads and stronger brand engagement.
Grab for Business streamlines corporate operations with the Tangani Dengan Mudah campaign, using an integrated approach to boost efficiency and drive impressive results.
Asian Paints introduced INFINITO in Indonesia, combining beauty and long-term wall protection with a 5-year guarantee. The campaign used digital media, influencers, and in-store experiences to highlight its unique benefits.
By the end of 2022, TikTok emerged as Indonesia’s third largest Social Media Platform. As Brand Awareness, Adoption and Usage increased, Brand Trust scores were still low. We used the Digital Wellbeing features of TikTok to build brand trust, extending the #SerunyaDiTikTok (Joy in TikTok) Brand Platform to #BenarSurunya (The Right Joy).
Truecaller is the world’s largest Spam Blocking app. Fraudsters cost Indonesians losses worth Trillions of Rupiyah each year. We demonstrated how the brand could fulfill it’s purpose of making communications safe by engaging the biggest antagonist actors in Indonesian Cinema to expose the modus operendi of Spammers, Scammers and Stalkers.
TikTok was everyone’s guilty pleasure. It was “okay” to be on TikTok, as long as nobody found out about it. TikTok’s imagery as a “dance video platform” overshadowed the diversity of its content, depriving people of the pride in associating with the brand. TikTok needed to change this imagery.
XL Axiata faced market-led challenges as competitors Indosat Oreedoo and Hutchison merged to displace XL as the 2nd largest operator. We needed to drive relevance for the brand by reimagining the category, which could only happen with revaming the brand. Driven by a new Purpose - When people come together, they don’t become one. They become more - the brand was armored to dictate market dominance.
At the peak of COVID-19, this was the only tourism campaign to run globally. It prevented brand Indonesia from suffering irreversible damage. Indonesia became the most searched destination in 2022 on Google.
Ramadan is the period of teaching goodness. The story of how a father chooses to team the values of giving to his son filled peoples’ hearts with joy, integrating the various products of PermataBank that enabled people to do good.
