In a world where mothers quietly bear the weight of everyday struggles, Permata Bank's Mother's Day video serves as a heartfelt tribute to their resilience. With the message that no effort is ever wasted when it is done with love, this powerful campaign touched hearts across Indonesia. Within just one week, the video garnered 500,000 organic views—proof of its emotional resonance.

By shining a light on the unspoken sacrifices mothers make for their children, the video reminded us all of the strength, love, and dedication that drive these everyday heroes. This heartfelt tribute not only connected with audiences on a deep emotional level but also demonstrated the power of storytelling in its purest form.