THE PROBLEM

Double-Date campaigns are par for course in the e-commerce industry. The larger competitors of TikTok Shop spend far more to create impact. Given that this was TikTok Shop’s first anniversary across Southeast Asia, how would we deliver impact and drive traffic to the platform. Besides, TikTok Shop was a small icon within the TikTok app, so creating awareness about the wonders that unlock on tapping that icon was of prime importance.

THE SOLUTION

Happy Big Day - to commemorate the biggest birthday bash among all e-commerce brands - in collaboration with key TikTok content creators in each of the six countries - Indonesia, Malaysia, Singapore, Philippines, Thailand and Vietnam. One location, one set, shot six times for implementation in 6 countries, all in a span of two days.