In a world where security threats are ever- increasing and heist attempts grow more sophisticated, banks are under immense pressure to protect what matters most.

Traditional methods like PINs and passwords simply don’t cut it anymore.

Consumers and financial institutions alike crave cutting-edge technology that guarantees maximum security while building trust and engagement.

In response to these challenges, MOONFOLKS and AMAR BANK united to unveil revolutionary face ID recognition technology. To capture public attention and create excitement, they constructed a striking safe box landmark in Jakarta, inspired by the legendary King of Dangdut, Rhoma Irama. In a captivating spectacle, impersonators of Rhoma attempted—and hilariously failed—to breach the safe, demonstrating the unmatched effectiveness of Amar Bank's security system.

This unique activation not only showcased their innovative technology but also engaged the community in a memorable way. With strategic branding in bustling public and transportation areas, the campaign reached a broad audience, reinforcing public trust in Amar Bank's commitment to secure banking.

The Amar Bank Brankas campaign exemplifies the power of innovation, creativity, and community engagement in redefining security for the future.