In a fast-paced corporate world, managing transportation, deliveries, dining, and gifting can feel overwhelming. Enter Grab for Business (GFB)—a comprehensive platform designed to simplify it all. But how do you convey the power of a unified solution to such a diverse audience?

The answer: the Tangani Dengan Mudah (Handle it Easily) campaign. Using the creative metaphor of a hand, where each finger represents a different service seamlessly managed by GFB’s integrated platform, we demonstrated how businesses can easily handle everything with just a few clicks.

By tailoring messages to different segments—C-suite focused on growth, department heads on cost savings, and employees on convenience—the campaign connected deeply with each audience.

Through a multi-channel strategy, we reached decision-makers via LinkedIn, Google Ads, and roadshows, backed by engaging content like videos and infographics.

The result? A 5x increase in leads, a 79% conversion rate, and a stronger market presence. The Tangani Dengan Mudah campaign set a new creative standard, proving that with the right technology, businesses can handle anything effortlessly.