THE PROBLEM

TikTok has 1 in every 7 people in the world on its platform. And yet, it is peoples’ guilty pleasure. Its great to have a TikTok account, as long as no one finds out.

THE SOLUTION

Showcase the diversity of content on TikTok by having the most unlikely of brand ambassadors - Najwa Shihab - who can also get #seunyaditiktik (Joy in TikTok). The campaign hashtag has 8.5 billion views.